Brand name: Glimmering Grins
Glimmering Grins Dental Care Center, a burgeoning dental venture,
is dedicated to delivering top-notch dental care to help clients achieve their perfect smiles.
Dr. Teih, the esteemed dentist and proprietor, is convinced that a flawless smile
not only boosts confidence but also fosters inspiration for a fulfilling life,
especially among children.
Each patient, from a one-year old baby to a 90-year old senior,
entering Glimmering Grins Dental Care Center
can expect nothing less than the utmost care and attention to their dental needs.
So began the design journey …
Design Development
Initial Wireframes
A heart-shaped tooth suggests the utmost care that Glimmering Grins vows to its patients.
A big smile was suggested to illustrate the grin.
The back tooth root was shown as a screw depicting tooth implants services.
A wireframe was picked for further development. The grin was approved but not the screw.
The suggestion to replace the screw with the tooth’s back root was approved.
Iteration 1: Wireframe to Hi Fidelity Design
A Pearl White and Tourquoise color scheme
and the font suggestions, Lato and Really Better, were applied.
Iteration 2: Wireframe to Hi Fidelity Design
The client wanted teeth showing through the grin!
From the second set of wireframes, they liked the big upper teeth.
Removing the lower teeth was proposed to emphasize a caricature smile.
Iteration 3: High Fidelity Design
Different color schemes were submitted for selection.
Approved Logo Design
Marketing Collaterals
Armed with the new logo, Glimmering Grins ordered signage designs
during the clinic’s renovation.
Online Marketing Initiatives
Glimmering Grins Dental Care Center started an ad campaign to maintain contact with existing and recruit new patients.
