CASE STUDY
SALES APP FOR AN AUSTRALIAN STEAKHOUSE
PROJECT OVERVIEW
PRODUCT
A sales app for an Australian Steakhouse designed for different genders of people, 18-65 years old, living in metropolitan areas and who like to eat steak at least once a week.
PROBLEM
Busy professionals, especially working mothers, face difficulties in meal planning due to exhaustion after their workday. They are seeking an efficient, user-friendly food platform that caters to individuals with limited time and minimal technical expertise.
GOAL
To design a simple and easy to use food-ordering app focused on an easy to navigate menu and fast pick-up.
TIMELINE
Research: 10 days
Design: 30 days
Testing: 10 days
Presentation: 10 days
USER RESEARCH
SUMMARY
The reasearch goal was to understand what difficulties customers face when planning meals and deciding on what kind of food to get, and to identify the disappointments app users go through when ordering online from a restaurant.
SURVEY AND FINDINGS
Survey respondesnts: 8
We discovered that working people are too tired to prepare food after work getting home from work. Most of them prefer to pick up food on the way home. They wanted to order ahead online rather than call the restaurant.
SECONDARY RESEARCH
USER RESEARCH
USER PERSONAS
Fictional characters
AMANDA
PROFESSIONAL PHOTOGRAPHER
As a busy photography professional, I want to find a simple online food portal so I can feed my family without cutting my work time too much.
PAIN POINT
Most apps are too complicated to use for someone who does not have enough time.
GOAL
To find an easy and reliable food ordering portal to order real to-go meals.
MINDY
WORKING MOM
As a working mom, I need an app to order nutritious food online for my husband and son so I would have time to rest after work.
PAIN POINT
Not too techie and has no patience in navigating complicated ordering processes.
GOAL
Find a user-friendly and easy-to-use app for ordering food.
JORJ
HAIRSTYLIST
As a busy hairstylist, I want an app where I can get a full dinner at late hours so I can have a full stomach after a long day at the salon.
PAIN POINT
Getting sick due to skipping regular meals because of a hectic schedule.
GOAL
Find an app that lets him pick up or delivers food at late hours.
EMPATHIZE AND DEFINE
Problem Statement
Amanda is a professional photographer who needs to order food online because she was too busy to cook for her husband who loves beef.
Goal Statement
Our Australian Steakhouse app will let users order and pick up steaks at late hours which will affect busy users who are always on the go by providing extended to-go hours. We will measure effectiveness by tracking 10+ online orders for pick-up after 10:00 p.m.
Our Australian Steakhouse app will let users order and pick up steaks at late hours which will affect busy users who are always on the go by providing extended to-go hours. We will measure effectiveness by tracking 10+ online orders for pick-up after 10:00 p.m.
User Journey Map
PERSONA: AMANDA
To find an easy and reliable online portal to order real meals on-the-go. She was eager to search for steak houses in the area. She felt relieved to find a familiar steakhouse with an improved app. Placing an order wasn’t so bad and she was satisfied with her first order.
DESIGN
USER FLOW
GOAL STATEMENT
Our Australian Steakhouse app will cater to busy, on-the-go customers by offering extended late-night hours for to-go steak orders. We will assess its effectiveness by tracking over 10 online pick-up orders placed after 10:00 p.m.
SITE MAP
WIREFRAMES
USER RESEARCH
USABILITY STUDY
Using affinity diagramming to synthesize the usability study results, we noted that while users found it easy to navigate through the app, they wanted more detailed information during the ordering and checkout processes.
STICKER SHEET
TYPOGRAHPHY
buttons and iconography
COLORS
MOCK UPS
HI-FI DESIGNS
PROTOTYPE
KEY TAKEAWAYS
Developed during the Google UX Design Professional Certificate program, the project showed that 75% of the responding users believed that the app was easy to navigate. Thus, it answered the need for an easy-to-use food ordering portal that busy working moms can use to help with their family meal planning.
We are confident that providing extended pick up hours and additional payment options will greatly improve our users’ experience compared to the competition.
Thank you so much for your time!
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